New site builds on the success of the original PureBond® website
by providing enhanced information and guidance to consumers on the use of quality wood panels
in remodeling and DIY projects, furnishings and furniture.
Greensboro, NC, August 28, 2014 — Columbia Forest Products announces the re-launch of its consumer-oriented website focusing on the benefits of PureBond® decorative hardwood plywood panels and the many ways consumers can confidently use these panels to add beauty as well as functionality to their homes.
New Web Content Features
Among the featured new content of the PureBond website are two new “galleries” showcasing the use of PureBond panels in different cabinetry, furniture and furnishings:
- One showcase – the PureBond Idea Team Gallery – features the creations of home improvement and DIY bloggers, hobbyist woodworkers and others. It serves as great inspiration for consumers who are looking for ways to improve their living spaces.
- A second showcase – the PureBond Fabricators Network™ Gallery – features the creations of professional woodworkers and woodshops that are committed to working with PureBond panels – “healthy” all-wood products that are also environmentally friendly.
The re-launched website also contains an expanded “How-To” section, providing valuable informational tips to homeowners who seek to plan and perform their own home projects, including such features as:
- How to plan a room in a few simple steps
- How to measure accurately and avoid mistakes
- Maximizing accessible storage in the home
- Tips on wood finishing
- Sample layout plans for kitchens, family rooms and other living spaces
- Sample DIY plans for everything from cabinetry and shelving to bookcases and furniture
Another feature of the new website includes an enhanced interactive “Where to Buy” search tool to help consumers find the closest retail outlet for purchasing PureBond products.
Appealing to Today’s More Conscientious Home Consumer
According to Todd Vogelsinger, Columbia’s Director of Marketing, “These days, more people than ever are paying attention to quality materials when investing in their home or in new furnishings. Not only do they want to make sure they’re receiving the best value for their dollar, they also want to choose quality products that add to their home’s value – and that will maintain their value over time.”
Vogelsinger continued, “Our tagline, ‘Everyone Deserves Quality™,’ underscores the message that PureBond plywood is the highest-value option for consumers who seek to utilize North American-made, authentic hardwood materials with zero added formaldehyde in their furniture, cabinetry and fixtures.”
With kitchen cabinets, shelving and other furnishings still at the core of the home planning and design process, many consumers are looking for the rich, warm appeal of American Hardwoods
One major attraction of PureBond plywood is that it offers the beauty and enduring quality that can only be found in real hardwood panels. PureBond panels are also a “healthier” choice for homeowners and their families because they’re made using an EPA award-winning, soy-based, no-added-formaldehyde technology.
PureBond plywood successfully balances consumers’ dual interest in quality and cost, along with eliminating potential sources of indoor air pollution like volatile organic compounds that can off-gas from inferior composite wood products.
Because of their formaldehyde-free construction, PureBond panels are particularly well-suited for homeowners concerned about healthy indoor air quality (IAQ) for them and their families. Indoor air can be two to five times more polluted than the outside air; dizziness, nausea and asthma are some of the more serious symptoms that may result from poor IAQ.
More Ideas … More Answers
The PureBond website takes the complexity out of the shopping process by providing more information tools for anyone looking for education and guidance.
For example, the site helps visitors “visualize” the possibilities and options for using PureBond products in the kitchen, family room, home office, bedrooms and nursery, bathrooms, the laundry room and other spaces.
Other project planning resources on the website provide valuable “how-to” guidance on everything from kitchen layouts to measuring tips and wood finishing guidelines.
Easy Product and Fabricator Sourcing … Easy-order Samples
The re-launched website contains easy search tools for locating qualified PureBond Fabricator Network members, along with information on the PureBond products that are stocked at Home Depot stores across the United States and Canada.
The site also contains a growing number of profiles of professional woodworkers and woodshops who are members of the PureBond Fabricator Network. PFN members, nearly 900 strong, are committed to using quality materials that also promote good IAQ and environmental sustainability.
And to make the purchase decision even easier for new users, website visitors can even request a free 6” x 6” sample PureBond panel to “see, feel and touch” the quality and craftsmanship that goes into making this healthy, family-friendly hardwood plywood product.
To explore the new and enhanced functions of the new PureBond website, visit www.purebondplywood.com.
About Columbia Forest Products
Established in 1957, Columbia Forest Products is North America’s largest manufacturer of decorative hardwood plywood and hardwood veneer. It is a leader in sustainable forestry, as well as in developing innovative and environmentally friendly technologies and products for healthy indoor living.
Columbia Forest Products has provided fine decorative hardwood plywood veneer panels to North American fabricators for nearly 60 years. The company is committed to offering the industry’s widest product selection, manufactured in efficient, technologically advanced mills, and backed by exceptional service and product support.