(HIT) – Can your roof affect the resale value and curb appeal of your home? Absolutely. That’s why DaVinci Roofscapes®, the color leader in the polymer roofing industry, is celebrating National Curb Appeal Month in August by sharing information and tips on creating an impactful and impressive roof.
“The roof plays a major role in creating curb appeal because it can be up to 30 percent of what you see as you approach a home,” says Kate Smith, president of Sensational Color. “Homeowners should make a conscious effort to blend the color of their roofing material with other elements of the home exterior to create an overall cohesive look.”
Smith, who has authored the free online FRESH Home Exterior Colors and FRESH Color Schemes for Your Home Exterior guides, spends a good deal of her time advising homeowners, remodelers and builders on selecting the perfect colors for the exterior of the home.
|Photo courtesy of DaVinci Roofscapes®|
“For curb appeal it’s all about creating ‘top down’ color by working from the roof down through the different elements of the exterior such as siding, windows, trim and doors,” says Smith. “For example, a colonial style home with a warm Autumn Blend polymer shake roof could be ideally matched with a home exterior in a neutral stone color. Then, for adding ‘pops of color’ for curb appeal, chocolate brown frames could be added on the vinyl windows, shutters and trim around the home. A stand-out color like pine green or marine blue could be added to the entry door to add personality to the exterior.
“However, it’s important to remember that it all starts on the roof. When you’re working ‘top down’ with unlimited color options from a company like DaVinci Roofscapes, a homeowner has an open palette for designing the perfect home exterior.”
National Curb Appeal Month
How important is curb appeal to homeowners? More than three-quarters of U.S. homeowners* (78 percent) report that their home’s curb appeal is either “extremely” or “very” important to them.
According to the 2011 DaVinci Roofscapes’ Homeowners Exterior Preferences Study conducted online by Harris Interactive©, 61 percent of homeowners say that when house hunting or designing their home, the most attention-grabbing exterior feature was the style of the home, followed by how the house looked on the property (43 percent).
And, when it comes to adding curb appeal to a home, color counts. Fifty-nine percent of homeowners place a lot of emphasis on the role that color plays when they think about replacing major exterior home features. Color availability is so important to homeowners that a majority of them (54 percent) are influenced to buy a specific brand of product based on the color options available from that brand.
“This study shows us clearly that color influences homeowners’ buying patterns and decision processes when it comes to exterior home features,” says Smith. “People want their home to be appealing from the street and they’re looking for colorful key products — such as the roof, door, trim, siding and windows — that will help them create the impression they wish to convey on their home.”
While color is important to homeowners, don’t expect pink, orange or purple houses to pop up in neighborhoods anytime soon. According to the study, homeowners prefer neutral colors for their home’s exteriors.
“The majority of homeowners (67 percent) report that they prefer earthy, calm colors such as beige, tan, white, gray or brown as the dominant color on their home’s exteriors,” says Smith. “You’ll find these colors are very popular for sidings and in different combinations for roofs, while homeowners like to have ‘bursts of color’ on the outside of the home in smaller portions (such as on doors and trim) to add to the structure’s curb appeal.”
National Curb Appeal Month has been launched by Fypon® starting in August of 2014. The comprehensive and colorful online guides created by Smith are available for free downloading at http://www.sensationalcolor.com/colorforyourhome/.
The experienced team members at DaVinci Roofscapes develop and manufacture industry-leading polymer slate and shake roofing systems with an authentic look and superior performance. DaVinci leads the industry in the greatest selection of colors, tile thickness and tile width variety. The company’s reliable products have a 50-year limited warranty and are 100 percent recyclable. All DaVinci high-performing roofing products are proudly made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council. For information call 1-800-328-4624 or visit www.davinciroofscapes.com.
This 15-minute survey was conducted online within the U.S. by Harris Interactive on behalf of DaVinci Roofscapes among 1,005 U.S. homeowners age 40+ with household incomes of $150,000 or more and who own a single-family home of at least $400,000 in value in the South and Midwest, at least $500,000 in the Northeast and West (excluding California) and at least $700,000 in California between November 22 and December 13, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
*For the purposes of this study, homeowners are defined as those age 40 or older with household incomes of $150,000 or more and who own a single-family home of at least $400,000 in value in the South and Midwest, at least $500,000 in the Northeast and West (excluding California) and at least $700,000 in California.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant and consumer package goods. Serving clients in over 215 countries and territories through its North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help its company — and its clients — stay ahead of what’s next. For more information, visit www.harrisinteractive.com.