New product lines introduced under the new name include handcrafted glass, ceramic, and wood tile
(HIT) – (Torrance, CA December 3, 2014) Stone & Pewter Accents, manufacturer of stone and pewter tile, has rebranded as Lunada Bay Tile. The name change, which the Torrance, California based company debuted at Coverings 2014, was driven by a period of exponential growth over the past several years that extended their product line beyond stone and pewter to include handcrafted glass, ceramic, and wood tile. The new brand name, taken from Lunada Bay on the Palos Verdes Peninsula, reflects the company’s design philosophy of artfully blending traditional craftsmanship with modern influences.
|Photo courtesy of Superior Walls|
“Stone & Pewter Accents began more than a decade ago by marketing carefully curated slate and beautifully handcrafted pewter collections, and over the years our product lines have extended into glass, wood and ceramic,” says Lunada Bay Tile president and CEO Carl Steadly. “We realized to respond to our rapidly evolving growth opportunities, we needed a name that can take us into the future with innovative new designs and materials.”
The rebranding took place over a period of several months during which the company rolled out a new website, logos, and marketing and merchandising materials. “As our brand matures, the Lunada Bay Tile name will help us communicate our presence as a design innovator in a variety of tile mediums,” says Feras Irikat, director of design and marketing. “We want to inspire architecture and design professionals to think beyond the backsplash, shower enclosure, and floor,” says Irikat, pointing out the sculptural beauty, color, and texture of each individual tile is what creates the overall artistry in a tiled space.
About Lunada Bay Tile
Lunada Bay Tile creates handcrafted glass, ceramic, pewter, stone, and wood tile with an emphasis on artistic simplicity, texture, and color. Inspired by the aura of Southern California coastal living, Lunada Bay Tile takes a distinct approach to designing products with a philosophy that blends traditional craftsmanship and modern influences. Our artisans use specialized techniques to create unique effects that capture the imagination and reflect the way people want to live. To learn more about Lunada Bay Tile and view the entire product line, visit www.lunadabaytile.com, or call 310-257-1300.